Word: admen
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Dates: during 1970-1979
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...agency stationery, was "Reaching for the Stars." In 25 countries around the world, the agency's reception rooms always had big bowls of red apples-a small, folksy offering for all visitors. The unpretentiousness of Burnett's work may have provoked the scorn of some young admen, yet many in the agency field contend that his influence was a major force for reasonableness in advertising. Says veteran Adman Emerson Foote: "If there were more people like Leo, there would be no antiadvertising movement today...
...nothing else, admen and their increasingly vocal critics agree on one thing: the need to upgrade the methods of mass persuasion that sell the nation's products. Powerful critics in and out of Government are bent on forcing tough reforms. The Federal Trade Commission in particular has been working inventively to root out deceptive ads. In a variety of actions it has challenged some advertising of giant companies including Coca-Cola, ITT, Continental Baking, Standard Oil of California, Du Pont, Mattel and MacDonald's hamburger chain. In response, ad agencies and their clients are now taking their most...
...Bible translation equivalent to that produced by King James' bench of learned men. They wrote when English was young, vital and untutored. English in 1971 is an old, overworked language, freshened sporadically only by foreign borrowings or the flickering, vulgar piquancy of slang. All of us-from the admen with their jingles to the tin-eared scholars with their jargon-are victims as well as victimizers of the language we have inherited...
...from client services. Last year Procter & Gamble and Warner-Lambert pulled out of P.K.L. Companies Inc. (formerly Papert, Koenig, Lois) partly because they were unhappy with the agency's acquisition of a motorbike company. Century Cycles. .Critics who foresaw disaster when agencies began going public now argue that admen venturing into new fields will fail because they lack experience in production, distribution or retailing...
...advertising campaign was created by Doyle Dane Bernbach Inc., and the admen were under no illusions about the difficulty of their job. "There are a lot of obscene phone calls in Los Angeles," says Ted Factor, Doyle Dane's West Coast supervisor, "and most of them are made to General Telephone." One idea that was raised and scrapped: sweatshirts emblazoned with "General Telephone is better than no telephone...