Word: admen
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Dates: during 1970-1979
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...seven commercials and eleven print ads were created voluntarily by members of "Advertising People Against the War." The group, which was formed after President Nixon sent American troops into Cambodia, quickly offered its resources to the Senators. More than 100 admen joined the organization, including Agency Chiefs Carl Ally, William Bernbach, Laurence Dunst, George Lois and Richard Lord. Top talent worked nights and weekends to produce the ads. Agencies supplied all the materials free, down to the film itself. The $250,000 needed to broadcast the messages came from donations received by McGovern, Hatfield and other Senators after their appearance...
...great myth has been successfully fostered in this country," says Robert Colodzin, head of the advertising group. "It is that only some Eastern radicals and long-haired kids are against the war. We had to make opposition to the war respectable." Why did the admen, many of whom have long opposed the war, wait so long to act? Says Colodzin: "Cambodia made it necessary...
These vignettes have appeared on Los Angeles television as part of a zany mea culpa advertising campaign for General Telephone of California. By tacitly conceding the company's mistakes, the admen hope that the campaign will win sympathy and understanding among the system's many disgruntled users. The firm, largest of General Telephone & Electronics' more than 30 telephone subsidiaries, has 1,400,000 customers in Los Angeles, the San Fernando Valley and other areas of Southern California. It is the company that residents love to hate. Public phones are often out of order, private phone bells ring...
Militants are getting into the act by defacing offending ads in buses, subways and on billboards with stickers proclaiming, THIS AD INSULTS WOMEN, Or THIS EXPLOITS WOMEN. Admen like to hold by formulas that they consider successful. But some executives in the business believe that they ultimately will have to take account of the feminine protest. "In advertising," says Dr. Robert Wachsler, a psychologist on the BBDO staff, "we will have to show women less as women and more as people...
...Middle. An important share of the big accounts are still held by American giants, notably J. Walter Thompson and Young & Rubicam, which have dominated European advertising for years. But the long creative hegemony of U.S. agencies is being broken by a new breed of mostly young, Europe-trained admen who have formed their own small firms. Advertising executives expect some agencies to become victims of the change. "The old-established middle-sized agencies are in the most trouble," says Jeremy Bullmore a director of J. Walter Thompson in London. "The ones that will prosper are the international full-service agencies...