Word: admen
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Dates: during 1980-1989
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Like spending, negative campaigning this year reached heights not experienced in a long time. "It was the worst I've seen in 18 years in politics," says Tony Coelho, chairman of the Democratic congressional campaign committee. One reason is that candidates have more money to hire consultants and admen who will search out, or if necessary invent, flaws in an opponent's record and then craft ads that will magnify and distort them...
...Some admen are talking of drawing up a voluntary code to define limits beyond which agencies should not go in creating political commercials. But politicians with money to spend will always be able to find agencies that will craft noxious ads, and they will be tempted to buy such ads as long as they think nastiness may succeed. Says California's Hart: "Depending on your view of human nature, you aim for a voter's baser instincts or his hopes and aspirations. These days, you find that fewer and fewer people respond to positive messages." Coelho voices hope...
...judged this movie unfairly. Not that it's my fault; the blame goes to the admen, who know that the best way to get a large audience is to put large breasts on the poster. So Fine has more to show for itself than just the T&A it advertises. What it reveals is not so much skin as careful thought, a clear concept, and even some...
What most interests marketing people and admen about the baby-boom adults, though, is the collective size of their paychecks. In 1970 the mean annual income for a 25-to 34-year-old was $6,828. By 1980 that had almost doubled, to $13,201, or a nationwide total of $424 billion. By 1990 it could reach $1.2 trillion, equal to about half the entire U.S. gross national product last year...
...toot goes on. In some of the better Madison Avenue offices, admen offer clients coke instead of martinis. Says one New York advertising executive: "About 75% of all the bright young Turks in the advertising business use some regularly, some occasionally, but they all use it. Spill out a couple of grams of that white stuff on the table and everyone knows where you're coming from...