Word: admen
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Dates: during 1980-1989
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SUMMER DOLDRUMS; FALL RECRIMINATIONS. Why did the Dukakis campaign wait so long to fire back at the negative ads aired by the Bush campaign in August? Because of campaign manager Susan Estrich's demanding tastes, say some of the Duke's admen. "There had to have been at least a thousand scripts in drawers, stacked up all over the place," says one advertising veteran in the campaign. "They were all sent to Estrich, and she killed every one of them." By Labor Day, the sources claim, only two lackluster spots -- both lifted directly from Dukakis' convention speech -- managed...
...Bates aggravated the feeling among some advertisers that power hunger or greed might be the true motivating force behind the mergers. Chairman Robert Jacoby, even after taking home an estimated $100 million of the $450 million merger price, proved unwilling to give up authority to his new bosses, Admen Charles and Maurice Saatchi...
...this era of the entrepreneur, nearly everyone and his brother are thinking big. But Charles and Maurice Saatchi, London's most successful admen, are thinking gargantuan. These brothers always have. Maurice, 41, once likened his ambition to a giant iron flywheel that almost no one could stop. For his part, Charles, 42, has "an insatiable desire to own and dominate everything," according to a former colleague. Their attitude gets results. The advertising agency that the brothers started in 1970 has mushroomed into the largest in Europe...
...small change in stature. Feminism for him doesn't mean that women have broken a little loose of the social straitjacket that once forbade them to call a man on the phone; initiate a choice of sexual partners rather than accept what circumstance deals them; or deviate from the admen's norm in clothing, speech and thought. No, the world since women's lib has become a terrifying jungle for nice guys who never did anyone any harm; nowadays they can't even watch television without fearing that the Amazons will burst in, hunting hapless creatures to bend to their...
...with. One day Scott Fitzgeraid noticed him at a Gatsby-like Long Island party; the next, he was sitting in with a black jazz band at a Chicago speakeasy. Soon enough, Presidents and prizefighters, pundits and publishers were seeking him out. And where they led, the newspapers, the admen, Hollywood and all the other hustlers followed...