Word: admen
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Dates: during 2000-2009
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...have the dough. Texas Rangers fans recall the effortless charm of the team owner who sat in the regular seats, and even John McCain, Bush's nemesis in the primaries, marvels at the seductive charisma he encountered in their first postprimary meeting. Jim Ferguson, one of Bush's admen, is convinced: "If people get a glimpse of what they would see if they actually met him, they will elect him." To Mark McKinnon, Bush's top media adviser, the Bush personality is magic, "like lightning in a bottle...
...campaign airing as early as this week and the Republican Convention opening July 31, the Bush team is taking its message--that their candidate is a "new kind of Republican," a "compassionate conservative" and, most important, a "good man"--to a national audience. Courtesy of an eclectic team of admen and message masseurs, the public will be marinated in images of the candidate. Each one will underscore the idea that this well-bred scion of a political dynasty is a regular guy with a good heart. Whether it's grainy footage in the convention film of Bush's childhood...