Word: admen
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Dreamy Clout. At Dentsu, that could be more than mere hyperbole. The diligence of the 5,000-person work force is legendary, and the lights of the agency's 15-story glass-and-concrete head quarters near Tokyo's Ginza regularly glow late into the night. Competing admen joke that "the first people on the streets each morning are the ragpickers - and Dentsu men hurrying to work." In seeking new business, the firm's account executives are the most aggressive in Japan; they often refer to calls on prospective clients as attacks. Each summer a group...
...presidential candidate ever made more use of advertising skills and techniques than Richard Nixon-or employed more former admen as top assistants after attaining office. H.R. Haldeman, Ronald Ziegler and Dwight Chapin, among others in the White House, all came from the advertising industry. Nixon's 1968 campaign script even led to a successful book, The Selling of the President 1968, by Joe McGinniss. It chronicled how Nixon's media men skillfully packaged his assets -and disguised his weaknesses-to present him to the American public...
...Ward Stevenson, a senior vice president of Hill & Knowlton Inc., public relations agency in Los Angeles: "Nixon made a bad mistake by surrounding himself with lawyers and admen. If they had been p.r. men, there would have been no Watergate coverup. We preach admitting mistakes, getting the facts out and the bad publicity behind us. I would encourage a voluntary appearance before the Senate committee, and regular press conferences...
...Dugald Stermer, 36, a freelance artist, work without pay. The highest weekly salary paid to the full-time staff of three is $150. PIC researches, creates and places its ads for nothing, charging only for material and the cost of printing or broadcasting. It often gets help from other admen, who donate their services without cost...
...eight-point lead over the President, assuming Alabama Governor George Wallace would run. Nixon, who had declared that "when I'm the candidate, I run the campaign," did not trust the Republican Party professionals to handle his re-election drive. He wanted a separate organization. A group of admen and pollsters were consulted; they found Nixon's personal popularity was so low that they advised that he stress the office rather than his name. Thus his organization became the Committee for the Re-Election of the President. It was largely composed of Administration officials, who were relatively inexperienced in politics...