Word: admen
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...important new developments. For example, until the late 1960s most ad agencies were paid 15% of what publishers and broadcasters billed advertisers for running their ads. For this fee, the agency gave the client services as diverse as market research, ad creation, media buying, and product and package design; admen sometimes even wrote obituaries of executives of client companies. Now many increasingly sophisticated advertisers have their own research and media departments and no longer want to pay for all these services. Full-service agencies like Batten, Barton, Durstine & Osborn, Ogilvy & Mather, and Grey accommodate clients by providing services individually...
Smart and fast at its best, Bad Company too often turns arch, and its characters are self-consciously countrified, like admen going to work in bib overalls. Their dialogue has the somewhat disconcerting ring of Huckleberry Finn rewritten for New Yorker cartoon captions. Benton's direction, though, is astonishingly adept for a first feature, while Brown and Bridges make an engagingly boisterous pair. The cinematography is by Gordon Willis (The Godfather), who for reasons unknown has chosen to make everything and every one look brown...
...next session of Congress a bill that would force advertisers to send to any consumer who asks for it the same documentation substantiating ad claims that they have submitted to the FTC. Although bewilderment so far is the main result of the FTC program. such efforts may yet curb admen's wilder flights of fancy...
...time-honored principle that female nudity is an asset to any sales campaign, the West German subsidiary of Japanese Fuji Film wanted a naked woman to adorn one of their five ads in Stern, West Germany's second largest illustrated weekly (circ. 1,600,000). Admen Günther-Jürgen Bahr and Claus Harden of Düsseldorf winced. Nudes are so common in German magazines that Fuji's ad would look like any other page in Stern. How to get the reader to look twice? Bahr and Harden's answer: a nude with...
...most venerable taboo: never openly knock a competitor's product. Indeed, ads that named a rival product were long banned at the American Broadcasting Co. and the Columbia Broadcasting System. The National Broadcasting Co. permitted the practice in recent years, but few advertisers dared use it. Admen who wanted to tout their clients' goods in a comparative way referred to the competition in tippy-toe "Brand X" allusions. Then in March, the Federal Trade Commission, as part of its drive to improve advertising practices, prodded ABC and CBS to allow commercials that named rival brands...