Word: admen
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There are still several subsidiary themes which are far more interesting than anything Hollywood's put out since All the King's Men. There is the recognition of California as a cultureless, bullshit-laden playground for politicos, with a populace easily persuaded by ballsy New York admen who have survived the urban social torments most Californians have tried to escape. There is the depiction of political groupies, limousine liberals, and union stumblebums, which have rarely been so strongly labeled by their proper names. There is, finally, the demonstration of the wizardry by which we can be sucked in emotionally through...
...worst commercial the best commercial? Some Madison Avenue admen seem to think so. They believe that the viewer remembers best the spot that is most insulting to his intelligence and irritating to his sensibility. The doctrine is probably wrong, but its adherents cling to it as firmly as any Maoist grasping the little red book. Meanwhile the viewer has suffered in silence...
...commercials it liked. One was for Coca-Cola ("I'd like to buy the world a Coke") and another for Alka-Seltzer ("Try it, you'll like it"). Coke, coincidentally, won an Effie (for marketing moxie) and Alka-Seltzer a CLIO (for performance) from the admen themselves. The industry's own awards were also announced last week at the 13th annual American Television and Radio Commercials Festival in Manhattan. Will CROC have any effect? Probably not. All it offers the viewer is vicarious and considerable pleasure: to squeeze-or strangle-Mr. Whipple...
...Many admen fear that increasing Government intervention could dry up the creative juices. Says William Bernbach, chairman of Doyle Dane Bernbach: "The demand for stating things that are provable will dull some ads and make people reluctant to make some claims that are provable." Chicago Advertising Consultant Robert Humphrey sees an inevitable drift of advertising away from the commonly used motivational techniques aimed at subconscious fears of rejection and desires for security; he feels that agencies will move toward better market research to determine what products consumers really need...
...certain why so many admen are suddenly crackers over animals. But the appearance of a single animal ad could have been enough to start the trend. As in few other businesses, an adman is always willing to offer his competitors the sincerest form of flattery...