Word: admen
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...from client services. Last year Procter & Gamble and Warner-Lambert pulled out of P.K.L. Companies Inc. (formerly Papert, Koenig, Lois) partly because they were unhappy with the agency's acquisition of a motorbike company. Century Cycles. .Critics who foresaw disaster when agencies began going public now argue that admen venturing into new fields will fail because they lack experience in production, distribution or retailing...
...seven commercials and eleven print ads were created voluntarily by members of "Advertising People Against the War." The group, which was formed after President Nixon sent American troops into Cambodia, quickly offered its resources to the Senators. More than 100 admen joined the organization, including Agency Chiefs Carl Ally, William Bernbach, Laurence Dunst, George Lois and Richard Lord. Top talent worked nights and weekends to produce the ads. Agencies supplied all the materials free, down to the film itself. The $250,000 needed to broadcast the messages came from donations received by McGovern, Hatfield and other Senators after their appearance...
...great myth has been successfully fostered in this country," says Robert Colodzin, head of the advertising group. "It is that only some Eastern radicals and long-haired kids are against the war. We had to make opposition to the war respectable." Why did the admen, many of whom have long opposed the war, wait so long to act? Says Colodzin: "Cambodia made it necessary...
These vignettes have appeared on Los Angeles television as part of a zany mea culpa advertising campaign for General Telephone of California. By tacitly conceding the company's mistakes, the admen hope that the campaign will win sympathy and understanding among the system's many disgruntled users. The firm, largest of General Telephone & Electronics' more than 30 telephone subsidiaries, has 1,400,000 customers in Los Angeles, the San Fernando Valley and other areas of Southern California. It is the company that residents love to hate. Public phones are often out of order, private phone bells ring...
...advertising campaign was created by Doyle Dane Bernbach Inc., and the admen were under no illusions about the difficulty of their job. "There are a lot of obscene phone calls in Los Angeles," says Ted Factor, Doyle Dane's West Coast supervisor, "and most of them are made to General Telephone." One idea that was raised and scrapped: sweatshirts emblazoned with "General Telephone is better than no telephone...