Word: admen
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...conducted by The Gallagher Presidents' Report shows that most of the 231 former priests interviewed had found work within two months. Half of the priests, reported the weekly newsletter for executives, went to work in the business world. They became salesmen, management trainees, office managers, systems engineers, journalists, admen, economists and personnel directors. Most of the others moved into education or social service. Their salaries average $9,200 a year...
...public opinion." It is also a hell of a position for businessmen. Last year, Negroes spent $30 billion on consumer items, or 6% of the national total, and as Louise Hexter, account executive for Norman, Craig & Kummel, says, "It is utterly absurd to exclude them from your advertising." Nonetheless, admen are proceeding with extreme caution because, says Mrs. Hexter, "we're scared to death. We're scared of anything that will cause adverse publicity...
...past, admen have shunned non-white performers in commercials for fear of alienating Southern viewers and attaching an "ethnic identification" to a product. What white Mississippian would want to drink a beer that is praised by a Negro? There was also the feeling that the sight of a black face would destroy the carefully contrived fantasy world of the TV ad; the sponsors were worried that the viewer would suddenly exclaim, "Hey, there's a Negro!"-and miss the message. Recently, however, a test commercial featuring a Negro mother talking about Pampers, a disposable diaper, showed that...
...shown over a three-week period late last year, only 199 contained nonwhite performers, and of that number just 16 had lead or speaking roles. By showing a few black faces on the fringe of a party scene, says Urban League Director Whitney Young, "the admen think they've done their bit, and the public reacts by assuming that the problem is solved. It's important that blacks are used more frequently in ads because they serve to educate the masses of viewers that black people, like themselves, have an important role in American life. The situation...
Last week Foote, Cone came down with a crash. After a brusque meeting with the ad company's officers, TWA announced that it was shifting its account to the much publicized, two-year-old Manhattan agency of Wells, Rich, Greene. Admen were stunned. For one thing, Wells, Rich, Greene had not even participated in last summer's drag-out battle for the TWA billings. Moreover, only nine months ago, blonde, fortyish Mary Wells, the agency's president and cofounder, married Harding Lawrence, chairman of Braniff Airways, whose $6,500,000 account had taken her struggling outfit...