Word: admen
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...theory that nothing sells like sex, French admen are dressing up their advertisements by undressing the models who appear in them. France's nude look is far more explicit than anything in U.S. advertising, which largely confines its scantily clad models to women's fashion layouts. In an ad for Sea Club beach apparel in French men's magazines, a bare-breasted young woman lounges seductively inside a sleek sports car while a man in a snug-fitting bathing suit sprawls across the auto's trunk. To promote Selimaille men's underwear, a layout...
Society still isn't sure whether photography is a craft or an art. (It's both, like writing.) People think, in the plastic phrase of admen, that "photography is the wave of the future"; but they are generally unable to relate the airy abstract writings of Marshall McLuhan et al to themselves. Not only do people not know how photography works, but they don't know what it can do: most either think one needs a flash to take a picture out of the sun, or they think the camera is a magical mystery tool that might catch them doing...
Vermonters did not make up their minds easily. Before passage, the bill faced a mini-filibuster in the legislature while anguished outdoor admen argued that the billboard ban would boomerang on business. Governor Philip H. Hoff, a Democrat and a staunch supporter of the legislation, contended that, on the contrary, "by making our highways more attractive, we will improve business...
...Minute. Although some admen, like Foote, Cone & Belding's Fairfax Cone, warn that "advertising should never be so much fun that it interferes with selling," the creative men are unquestionably having all the fun. One Madison Avenue recruiter complains that today a hard-up agency may "have to pay $50,000 to get a man worth $18,000." But says Richard Rich, 37, of Wells, Rich, Greene, "a minute on the air costs $50,000, and that is an enormous responsibility...
...fact, East Europe learned the techniques of marketing and advertising from the West. Every Eastern European country has at one time or another invited teams of Western admen to initiate them into the subtle art of probing the mind of the consumer. The Czechoslovak!an Institute of Merchandising in Prague has done market surveys that covered up to 3,000 people. In Hungary, the National Market Research Institute keeps 3,000 to 3,500 households under continuous study, in an effort to find out their tastes in articles ranging from coffee percolators to children's wear. A Bulgarian outfit...