Word: admen
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This was nowhere more in evidence than at last week's annual World Marketing Congress in Vienna, where Communist admen traded Madison Avenue jargon with some 500 Western experts. "The common efforts in the technology of research, interpretation of results and empirical analysis are the same East and West," said Rumania's representative, Michael Demetrescu...
...showed a boy and girl in bed together discussing their sexual history. British newspapers use four-letter words and explicit language that would surprise readers of mass-circulation papers on the Continent or the U.S. Their classified-ad pages frequently serve as arenas for the commerce of sex. British admen have learned to use sexual innuendo with such effect that some ads have had to be withdrawn for their raunchiness, including one two weeks ago by BOAC, the government airline. What was whispered about in one age or snickered at in another is now lustily shouted...
...some chroniclers, the trend got started a few years ago when Berney Sullivan improved his small neighborhood bar on First Avenue in the '60s, hired young, good-looking bartenders, and soon built up a clientele of airline stewardesses, teachers and secretaries who attracted a crowd of eligible young admen, lawyers and even a few bankers. Soon Sullivan's place became so jammed that he had to charge admission to keep the crowd down. Next was "Friday's," so called because it opened on Friday and the first customer allegedly came in exclaiming "Thank...
Town Cries. The admen did not have the occasion entirely to themselves. Every English town that could claim the remotest connection with either Harold or William beckoned tourists with such quaint attractions as Conquest puppet shows, town-crier contests and dancing on English Channel piers...
...patios, Ozite is spreading to schools, supermarkets, kitchens, and is carpeting yachts gunwale to gunwale. Dyed cardinal red, it was used last year to cover the altar set up in Yankee Stadium for Pope Paul's visit. Hoping that consumers will think up more tasks for the product, admen have settled on a simple slogan: "Use your imagination...