Word: admen
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Impatience with job-hunting journalism school graduates comes naturally to many a case-hardened newspaper editor. The suggestion that seasoned journalists go back to school stirs up quite another response. At a time when city hall speaks in the lingo of the sociologist and Madison Avenue admen talk like practicing economists, reporters, too, must learn the skills of the specialist. Most newspapers now welcome the chance to give newsmen classroom time in which they can polish their working knowledge of the professions on which they report. And the opportunities for such off-the-job training are increasing rapidly...
...White Knight. Admen are divided about the tie between sex and sales. One who uses sexy ads is Norman B. Norman, president of Norman, Craig & Kummel. Norman, according to a probably apocryphal industry story, put some sex into soap advertising with the Ajax White Knight (symbolizing strength and power) after a psychiatrist told him that 90% of housewives would like to supplement their sex lives. "Sex has always been a part of advertising," says Norman, "but it has usually stayed on the fringe. Now we are encouraging our copywriters to talk more openly and liberally about...
...Tory-Liberal Establishment that ruled the Empire from the clubs along Pall Mall and St. James's, the still-powerful financial City of London, the church and Oxbridge. In their stead is rising a new and surprising leadership community; economists, professors, actors, photographers, singers, admen, TV executives and writers-a swinging meritocracy. What they have in common is that they are mostly under 40 (Harold Wilson, at 50 the youngest P.M. of the century, is referred to as "good old 'arold") and come from the ranks of the British lower middle and working class, which never before could...
...guys are taking it-every chance they have. Sportswriters, stockbrokers and admen are playing Pro Quarterback. College and high school coaches are using it to teach sound signal calling to their quarterbacks. Manhattan's Abercrombie & Fitch sold $32,000 worth (at $8.50 per game) in the three weeks before Christmas alone...
...promote what is morally and artistically good" in movies. The ranks of Legion reviewers, previously dominated by a coterie of middle-aging Catholic college alumnae, were expanded to include knowledgeable lay and clerical film buffs, ranging from Jesuit professors of communications arts to English teachers, writers and admen...