Word: admen
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...advertising firm that Foote had helped to found-Foote, Cone & Belding-jolted fellow admen by resigning the $12 million-a-year American Tobacco business. Foote later left Foote, Cone & Belding, and landed in 1951 at McCann-Erickson, now the biggest agency in the world's largest advertising combine, Interpublic. A former chairman of the American Cancer Society's executive committee, he gave up chain-smoking five years ago. This year he was appointed to the President's Commission on Heart Disease, Cancer and Stroke. Now he hopes to work for anti-cigarette causes "as a volunteer propagandist...
...national level, the Republican and Democratic committees claim that each will invest $3,000,000 to $4,000,000 in advertising this year, but admen estimate that the real figures will be much higher. Madison Avenue denizens report that Erwin Wasey will seek to give Goldwater an "institutional" image, using him in serious five-minute TV spots that will run around such shows as the Lawrence Welk hour, Hollywood Palace and Today, which will be shortened to make time for the ads. Barry will show his handsome face on screen more often than Lyndon, who will rely more...
...rewards, the candidates are not always vote getters among the admen, who claim that politicians are often suspicious and unsophisticated in the arts of promotion, demand too much. Says Los Angeles' Sanford Weiner, who handles much of the local Republican advertising: "A political account takes three times the effort, three times the time, three times the wear and tear." Political accounts are rejected entirely by some agencies, notably the nation's biggest, J. Walter Thompson, which holds that they are short-term affairs, and might provoke criticism from the agency's commercial clients...
...sworn foes of subscription TV are so active in California that they have succeeded in placing an initiative on the November ballot, through which voters may vote pay TV out of existence by effecting the repeal of the act that originally sanctioned the subscription project. The foes are chiefly admen, theater operators, owners of commercial TV stations and other subjective warriors, who make the argument that subscription TV may prove to be a Pandora's box. Subscription TV could conceivably choke off free TV, they argue, then later-with mounting costs-start slipping ads in to help...
...began with some casual questioning. Robert C. Townsend, the president of Avis, Inc., was talking with his advertising agency about ways to boost Avis rent-a-car business, which trailed far behind Hertz in the car-rental field. Were Avis' cars newer than Hertz's? asked the admen. No. More rental locations? No. Lower rates? Nope. Wasn't there some difference between the two? "Well," said Townsend, thinking for a moment, "we try harder." Lights flashed. Bugles blared. Sirens wailed. Thus was launched one of Madison Avenue's most successful ad campaigns, whose slogans-Avis...