Word: admen
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Engaged in a game that's known in the trade as Nameville, highly paid admen and eager auto executives seldom rest in their search for something new. Among a crop of 1964 models previewed recently in Detroit were cars yclept: the Pontiac Brougham (pronounced broom), after England's Lord Brougham (1778-1868), who designed the original four-seater carriage; the Mercury Comet Caliente, which is "hot" in Spanish and hot in Detroit; the intermediate Chevrolet Chevelle-with the additives "300," "Malibu" or "Malibu SS"; and the Chrysler 300-K, which is simply the next after...
Almost from the moment that his chemists start to work on a new product, Lavin's advertising men are preparing saturation campaigns. Even before Alberto-Culver finished developing its Subdue dandruff shampoo, the admen had filmed the TV commercials. If test audiences respond enthusiastically to the commercials, Lavin brings out the product. At times Lavin has put more than 50% of his sales into advertising, this year will invest well over $30 million. Television will...
Technology & Cotton Candy. Fly-ins are the gregarious side of private flying. A fly-in may be a bunch of well-heeled bank managers, admen, lawyers and the like, assembling for a weekend on Blakely Island, the de luxe air marina just off the northwest coast of Washington. It may be an informal handful of farmers and construction men setting down by a lakeside for a Sunday cookout. Or it may be a highly organized annual institution, with hundreds of planes zooming in for an elaborate program of exhibits and special events...
...grabbed someone, at any rate, being the key line in a one-minute television commercial that last week won "Recognition"' status in the fourth Annual American TV Commercials Festival. More than 1,200 anxious admen collected in Manhattan's Waldorf-Astoria to hear the list of winners. But it was not just a list. It was a galactic catalogue of categorical triumphs...
...entry fees, thinking up new categories for new winners, and creating the general aura that he is the next best thing to the Nobel Prize Committee. Taking his favorite U.S. commercials with him, he travels in Europe for an additional month each fall, collecting service fees from Old World admen who want to study U.S. techniques. The other two months are free and clear...