Word: admen
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...Number Can Win. One reason for such debate within advertising circles is that admen themselves are not all pressed out by the same cooky cutter, as can be seen in the personal histories of the twelve men on the cover (see box, pp. 92 and 93). Grey flannel was never a uniform on Madison Avenue, and Brooks Brothers suits are not the style in the .flourishing advertising communities of Chicago and St. Louis. More top admen than not come from lower-middle-class families and never saw the inside of an Ivy League college. But any generalization about them...
...Most top admen, however, work at a coronary-inducing pace: 70-hour weeks are not unusual, and last year the average age of the men whose obituaries were published in Advertising Age was 61, v. 68 for executives in such related industries as publishing. In return, the admen are well paid. It is not uncommon for an adman with some talent and only five years' experience to enjoy a salary of $15,000 to $20.000-which is about 50% more than a man with similar assets can command in engineering or electronics. "Advertising." exults Marion Harper, who earns over...
Everyone can also be a worrier, for insecurity is the rule. The admen live in a world where the stealing of accounts and executives is a way of life, and where a client's hunch or whim may erase a score of jobs overnight. On average, the U.S. adman changes his job once every three years during his 30s and once every four years during his 40s-a far swifter turnover than in corporate life as a whole...
...Arcy Advertising of Manhattan and St. Louis, was hardened in the competitive fires of manufacturing in the early 1950s when, as president of P. Lorillard Co., he was instrumental in launching Kent cigarettes. As a result, he has scant patience with the pseudo-academic theorizing of some admen, instead talks to businessmen in their own lingo: "The objective of advertising has always been to sell goods at a profit." A handy man with a trombone, Ganger (rhymes with hanger) paid his way through Ohio State ('26) by playing in campus dance bands, joined the Geyer ad agency fresh...
...television screen with arrows running around people's stomachs, we are boring the public") and the oversell ("When we plaster five different commercial messages right after one another at station-break time, we are boring the public"). Harvardman ('19) Cunningham gets away with such blunt talk because admen admire him as one of the great copywriters of all time. Among his notable creations: Chesterfield's "Blow some my way," which came along as women took up smoking in earnest, and the campaign that stressed the cleanliness of the bathrooms at Texaco stations instead of the spunk...