Word: admen
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...have the dough. Texas Rangers fans recall the effortless charm of the team owner who sat in the regular seats, and even John McCain, Bush's nemesis in the primaries, marvels at the seductive charisma he encountered in their first postprimary meeting. Jim Ferguson, one of Bush's admen, is convinced: "If people get a glimpse of what they would see if they actually met him, they will elect him." To Mark McKinnon, Bush's top media adviser, the Bush personality is magic, "like lightning in a bottle...
...campaign airing as early as this week and the Republican Convention opening July 31, the Bush team is taking its message--that their candidate is a "new kind of Republican," a "compassionate conservative" and, most important, a "good man"--to a national audience. Courtesy of an eclectic team of admen and message masseurs, the public will be marinated in images of the candidate. Each one will underscore the idea that this well-bred scion of a political dynasty is a regular guy with a good heart. Whether it's grainy footage in the convention film of Bush's childhood...
...Break No. 1: a leading role in Bosom Buddies, a sitcom about two young admen who dress as girls to live cheaply in a women-only building. The show had one claim to must-see TV: the comic chemistry between Scolari, all neurotic flutters, and the more bullyish Hanks. "There was no reason to hire me," Hanks says. "I was a new guy." Yet here he was, at 23, earning $9,000 an episode: "I made more money in two weeks than I'd made in my entire career." Scolari recalls that "Tom lived in a Leave It to Beaver...
...great idea," says Richard Kirshenbaum, co-chairman of Kirshenbaum Bond & Partners. However, he and other admen say blink ads can't introduce products but they can certainly reinforce such icons as McDonald's Golden Arches...
What spooks Times reporters about the 56-year-old Willes is his determination to have editors work more closely with the advertising side to goose circulation and revenues. That blurs the age-old separation between reporters with tough stories to tell and admen selling space to companies the paper covers. Last week three senior business executives took on new editorial responsibilities, to the dismay of traditionalists in the newsroom...