Word: admen
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...setting of garish sports shirts, pastel shorts, and knobby knees pinkening in the summer sun, 500 designers, teachers and admen gathered in Colorado last week for the eleventh annual Aspen International Design Conference. The theme of the conference was "Man-The Problem Solver." But if the delegates expected comforting words on man's deductive powers, they were brought up short by Designer Bernard Rudofsky, chief architect of U.S. exhibits at the Brussels Fair and guest director of exhibitions at Manhattan's Museum of Modern...
...Week, told the committee that sponsors often insist on contracts specifying a minimum number of killings or shootings per program. He also went out of his way to serve as a sort of one-man Berlitz course in Madavenue lingo. Example: "longterm recall" is something vital that admen ascribe to viewers who remember a given show for more than, say, ten minutes. But Miner's outstanding contribution was one of those sponsor-interference anecdotes that spring from TV's most advanced disease. In this case, Westinghouse Electric once tried to force him to change the title of Rudyard...
...BOTH admen and advertisers got their lumps from the British-born president of Lever Bros, of Canada, John C. Lockwood, 48. He told Toronto admen that their industry's output was "dull boring, unimaginative, uninspiring and languid" and that "the biggest hidden cost in marketing today is probably ineffective advertising." Contrary to many TV critics, Lockwood thinks advertisers pay "too little attention to their TV commercials and too much attention to the programs." Phony commercials Lockwood fears, have made cynics of housewives and schoolgirls alike will have "far-reaching detrimental effects" on the ad industry...
Before long, Loesser's Frank Music Corp. had the new labor force organized. Admen could buy high-test jingles written by the firm's herd of known and unknown songwriters. Some of the knowns: Adler, Harold Rome (Destry Rides Again), Charles Strouse and Lee Adams (Bye Bye Birdie), and Cy Coleman and Carolyn Leigh (Wildcat). Authorship is not revealed until the tune has been sold. "It's embarrassing," explained the firm's vice president, Stuart Ostrow, "for an important writer to go to bat for Pepsodent and be turned down." Average price, not including sizable royalties...
Madison Avenue, whose business is creating public images, often has a hard time keeping its own shiny. Admen have learned to put up with image-smashing by professors, but what really hurts is when one of their own hacks away at the pedestal. Last week, on a Washington television program, ex-Adman (cofounder of the high-powered agency, Benton & Bowles, Inc.), ex-Bureaucrat (OPA price administrator), ex-Governor (of Connecticut), ex-Ambassador (to India), ex-Congressman and now Under Secretary of State Chester Bowles committed the Madison Avenue equivalent of treason: he dismissed his advertising career as a youthful mistake...