Word: admen
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Irked by the low estate of Japanese admen, Yoshida began studying U.S. ad techniques, was just beginning to make his influence felt at Dentsu when World War II broke out. Japan's defeat nearly brought his changes to a halt. But in 1947, Dentsu. which then had billings of only $1,000,000 a year, made Yoshida its president. Short of executives, he hired purged military and government officials who knew nothing about advertising but had wide contacts in Japanese industry that were useful in picking up new accounts. Yoshida revamped Dentsu's structure, copied U.S. organization methods...
...Easterns. Much of the Madison Avenue manner rubbed off on the Japanese admen. To Yoshida, the "client is god." and his account executives spare no effort to prove it. Each summer, when Japanese traditionally send each other greetings, teams of Dentsu men climb to the top of sacred Mount Fuji to post their seasonal cards to major clients. Ads aimed at Westerners living in Japan are written in "Japlish"-a stilted Japanese version of English. A recent Dentsu house ad boasted that the agency's ads reach an audience of 90 million "herdsmen, hoteliers, housewives, hostesses, heavyweights, hepcats, hipsters...
...admen. Vance (The Status Seekers} Packard, while superficial in much of his work, is correct in pointing out that a key element in selling is to present a product so that it promises to satisfy some need for security or power...
What the world needs is a suspense novel in which a guileless Arab touring New York stumbles across a gang of Macadamia nut smugglers and is pursued across the wastes of Scarsdale by admen armed with barbecue spits, while sullen peasants riding power mowers close in menacingly. In the meantime, thriller writers still prefer the Mideast or Southern Europe for their setting. Two of the better new blood-and-Baedekers...
...once, read a report while talking on the telephone, carry on simultaneous conferences in his office with three executives involved in entirely different matters. He keeps his hand in everything. Recently he helped sign up Danny Kaye for a three-year TV contract which, to the discomfort of admen, did not have an option to drop Kaye if the first shows were unsuccessful. (Kaye's first show proved a qualified critical success.) Donner also likes to give G.M. cars a rough spin on the proving grounds, insisted that a wooden curb be built so that testers...