Word: admen
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...Economist argues that U.S. admen should restyle their views of Britain so that the British can compete with the image of gaiety and color that surrounds French products and the "efficiency treatment'' given to German wares. Oddly enough, most of the Economist's criticisms seemed to be directed not against some U.S. admen with a happy ignorance of today's welfare-state Britain but against a transplanted. British-born adman who knows very well what he is up to. David Ogilvy. president of Ogilvy, Benson & Mather, creator of the bearded snobbery of the Schweppes tonic...
WHEN Brower took over BBDO in 1957 from BBDO President Bernard Cornelius Duffy, it was like a batter following a home run by Babe Ruth. Ben Duffy, one of the shrewdest and best-liked admen ever to stroll Madison Avenue, had built BBDO from a smalltime outfit postwar into fourth place in the industry before he was forced to retire from active leadership after a stroke. No sooner had Brower taken over than he faced a passel of trouble. Revlon, Inc. pulled out its $7,000,000 account. Then, to avoid trouble with its $17 million American Tobacco account, BBDO...
ALONG Man hattan's Madison Avenue, admen have long divided life into two philosophical systems: the hard sell and the soft sell. To Charles Hendrickson Brower, 58, the tall (6 ft. 4 in.), shambling president of Batten, Barton' Durstine & Osborn, "there is no such thing as the hard sell or the soft sell. There is only the smart sell and the stupid sell." Charlie Brewer's smart sell, last week, was the hottest sell in the ad world...
Robert Saudek Associates is a Madison Avenue firm so non-M that its partners think flagpoles are for flags and not (in admen's lingo) for running up ideas to see who will salute. Moreover, the Saudek people consider the word wise an adjective rather than a suffix (as in "Impact-wise, it's terrific"). And they never write memos, preferring to speak to one another in fogless civilized conversation. Their offices, quiet as the board room at Morgan Guaranty Trust, belie the nature of their business. Saudek Associates is just about the best and most versatile packager...
...their own businesses. Complains President George S. Dively of Harris-Intertype Corp.: "My lawyers tell me I must not say this or that-it might get us in trouble with Antitrust or the union, with the customers or the stockholders." Thus most speeches are prepared in committee, with lawyers, admen, public-relations men at hand to ax anything that could possibly offend anyone. Their rule of thumb: "If in doubt, be vague." The average speech is wrung through five to ten drafts, gets worse each time...