Word: admen
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...world and the companies involved reacted as if the FTC had attacked mother and apple pie. Fairfax Cone, who had a hand in creating the Pepsodent commercial and who sternly told admen three weeks ago to clean up "dishonest advertising," had a novel retort: "To me it wasn't wrong, and I think I have as high ideals as anybody around. I believe in the truth." Colgate-Palmolive announced that its shaving commercial was only "a technique used to overcome photographic difficulties," and that "sandpaper can be shaved." Standard declared that "the presence of the gems in Blue Bonnet...
Threatening to outdo all the older forms of cheating-is the dishonest television commercial. Most admen are well aware of deceptions such...
...advertising with the broadcasting varsity: CBS's Dr. Frank Stanton, NBC's Robert Kintner, ABC's Oliver Treyz, Mutual's Robert F. Hurleigh. Smooth talk flew back and forth as everyone tried to outdo everyone else in deploring the subject at hand. Only a few admen were guilty of malpractice, of course ("There are also statesmen in advertising," said Treyz), but where evil exists, it must be stamped...
...advertising ethics, the border between old-fashioned puffery and outright deception is sometimes ill-defined. For a while admen debated on what side of the boundary belonged the blatant ads for a weight remover named Regimen (sample spot: "Lose six pounds in three days-ten pounds in a week-or your money back!"). Regimen's hard-driving maker, Drug Research Corp.. helped them to decide. It anted up more than $1,500,000 for TV ads last year (and also spent $443,028 on newspaper ads, $189,837 on magazine...
...Admen buzz that one of Madison Avenue's biggest agencies pays up to $1,000 for dropping a mention of a client on a high-Trendexed show. A Hollywood public-relations agency spreads word that for $500 it can get plugs into the scripts of one of the half-dozen most popular TV comedians. One Beverly Hills agency that specializes in placing plugs, Fishell & Associates, sends out to writers and producers a long list of "clients" that pay it for arranging a mention. Among them: Howard Johnson, Betty Crocker, Western Union, Wheaties, Diners' Club, Gallo wines, Playtex girdles...