Word: admen
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...checkered troupe of supporting witnesses that followed Charles Van Doren showed that no one seemed to be immune. Entertainers, admen, producers-everyone played along...
WHEREVER the truth lay, the thought of Charlie Revson being flabbergasted was almost more than Madison Avenue and the cosmetics industry could bear. When it comes to business, Revson not only knows all the answers, he knows the questions too. To underlings and admen who do not know them, Revson is a merciless taskmaster. He has axed his way through seven different ad agencies in the past three years, rubbed off dozens of account executives. At one time his executive turnover was so great that people who stayed at Revlon a year, so the story goes, got together...
Thus begins the latest paean to Irish whiskey by a pair of offbeat West Coast admen named Joseph Weiner, 43, and Howard Gossage, 42, who have floated to prominence clinging to champagne bottles, beer kegs, brandy snifters and, of course, fifths of Irish. In the process they have broken almost every advertising rule in the book. Their ads are casually illustrated, almost never done in color, and they can pussyfoot around a subject so quietly that the reader sometimes has trouble telling what the ad is about. What they do have is fun, an aged-in-the-wood humor that...
Ballet on Skates. Polished as any professional production. Buick '60 is not overburdened with appeal for anyone but Buick salesmen and prospective Buick buyers. It is not meant to be. The admen who put it on have only one object-to kick off the new models with as much razzmatazz as $500,000 can buy. Four cars, manned by formation-driving chorus boys, run through an elephantine ballet as chorus girls dance an accompaniment on foot and on roller skates. And the songs are enough to make even Tin Pan Alley blush: / Could Have Danced All Night comes...
...Blue Angel (20th Century-Fox). "Could a man have a better reason for throwing his life away?" ask the big ads for this glossy U.S. remake of a 1930 German classic. The answer the admen clearly expect from every red-blooded male is: No, not when the "reason" is long-limbed May (rhymes with thigh) Britt, Hollywood's newest sex goddess. This is not the answer they are likely to get from anyone who saw Marlene Dietrich in the original Blue Angel...