Word: admen
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...G.O.P. convention in San Diego, Dole knew his campaign was ragged. Staff members were at war with one another. Sipple and Murphy had been cut out by Reed. On Tuesday, Aug. 13, Dole invited the admen up to his 33rd-floor suite...
...markets, trying out ideas. They worked down the hall from Reed at a company called New Century Media, a wholly separate operation whose sole client was Dole for President. The arrangement hid a basic disagreement that would eventually cause a problem: Who was in charge of message--the admen or the campaign managers...
Just imagine--slick, unscrupulous admen coming up with the lines in between shots at their mini-basketball net ["Hey Michael, how about this one: `Smart golfers never play through without a tea.' (Swish) "sounds great, Elliot! Whaddaya' think about `if you need to get somewhere, take the Tea.' (Swish...
SUMMER DOLDRUMS; FALL RECRIMINATIONS. Why did the Dukakis campaign wait so long to fire back at the negative ads aired by the Bush campaign in August? Because of campaign manager Susan Estrich's demanding tastes, say some of the Duke's admen. "There had to have been at least a thousand scripts in drawers, stacked up all over the place," says one advertising veteran in the campaign. "They were all sent to Estrich, and she killed every one of them." By Labor Day, the sources claim, only two lackluster spots -- both lifted directly from Dukakis' convention speech -- managed...
...Bates aggravated the feeling among some advertisers that power hunger or greed might be the true motivating force behind the mergers. Chairman Robert Jacoby, even after taking home an estimated $100 million of the $450 million merger price, proved unwilling to give up authority to his new bosses, Admen Charles and Maurice Saatchi...