Word: admen
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Nine out of ten of the newcomers are Americans-Madison Avenue admen, Texas oil tycoons, Air Force, Army and Navy brass, and such public personalities as Arthur Godfrey and William Holden. Increasingly, safari firms are catering to a more middle-class trade, in recent years have found doctors, lawyers, dentists and business executives among their steady clients...
After 32 years, Tide ebbed last week in a sea of red and disappeared. A trade magazine for admen, Tide was founded by TIME Inc. in 1927, sold in 1930, and drifted through a series of ownerships before Bill Brothers Publications (Sales Management, Rubber World) gave it a whirl in 1956. In a field dominated by Advertising Age (1958 circ. 41,961), Tide was always out. Last week the magazine was absorbed (estimated price: $150,000) and closed out by Vision, Inc., a closemouthed Madison Avenue publishing house that operates a grab-bag set of properties...
WOMEN DRINKERS are returning to liquor ads, ending the gentlemen's agreement among admen not to use them. Calvert Distillers Co. will offer a Lady of Distinction (without glass in hand), while Glenmore Distilleries Co. will feature a woman in Scotch...
...Medal for Admen-bearing a bas-relief of St. Bernardino, and advertised in The New Yorker. "A new patron saint has been appointed! Henceforth St. Bernardino* of Siena will keep a special eye on advertisers, publicists and public relations experts . . . For anyone engaged in these professions, it's a perfect gift." Price...
...very grave, assume that a fast pulse only means worry over your fee. Last week British physicians were chuckling over dozens of such memories, recalled in Call the Doctor, by Ernest S. Turner, a frequent Punch contributor whose previous social histories have deflated the egos of British reformers, admen and Blimps...