Word: admen
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...Rock People." A few admen were impressed, and Stan began to collect accounts. Today his clients range from Pictsweet Frozen Foods to the Bank of America. The Pictsweet plug catches the writer of a commercial in mid-job, humming, "Pictsweet, something, something, something, something, something-and quality, too." The Bank of America plug brings two spacemen to life with the line, "We'd like to see something in earth money." During the one month that the ad ran on radio, the bank reported that time-plan loans were up 33%. One Salt Lake City station was so impressed with...
...natural breaks," the commercials sometimes run five or six in a row. But they have demonstrated their power as Britain's most effective advertising force. This year advertisers will plunk down some ?50 million to fire their TV messages into almost 6,000,000 British homes. Already British admen are agitating for a third channel-commercial, of course...
...sometimes hard to tell what was being advertised, are now couched largely in such hard-sell terms that they seem downright un-British. But there is still an undertone of restraint; e.g., amidst a bunch of filmed interviews with housewives who swear by a detergent called Omo, the British admen have included one housewife who candidly states that she does not use Omo, has no intention of ever trying it. Makes it seem more authentic, they explain...
...elegance and glamorous names of his products, popularizing such ideas as matching lipstick and fingernail polish and a variety of shades. The undisputed sales genius of the industry, he colors it like a blob of his own fire-red nail polish, is as well known for chewing up admen and underlings as spitting out new ideas (TIME, Sept. 30). "I don't meet competition," he snaps. "I crush it." Says Elizabeth Arden: "I just don't like that...
...Sumner Slichter, has been a vice president in charge of Northwestern Mutual's investment portfolio since 1949¶Emerson Foote, 51, a founder and onetime president of Foote, Cone & Belding, who once shocked Madison Avenue by voluntarily giving up the $12 million American Tobacco account, again caught fellow admen flat-footed by rejoining McCann-Erickson, from which he resigned as executive vice president 14 months ago. Returning as a director, senior vice president and member of the operations committee, Foote will concentrate on creative advertising and marketing. ¶Robert Paxton, 56, was elected president of General Electric Co., biggest...