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Concluded Adman Brower: "If we are to break the present economic log jam, you installment-credit bankers and we in advertising must do it by working together.'' Bankers should disregard the idea that the U.S. consumer is being worked on by "hidden persuaders" and needs protection from admen. That, said Brower, is rubbish. "I don't think the so-called 'hidden persuaders' are able to persuade him to do much of anything that he doesn't already want to do anyway...

Author: /time Magazine | Title: BANKING: Smile, Shake, Sell | 4/7/1958 | See Source »

Produced by the Manhattan ad agency of Doyle Dane Bernbach, Inc. and written by a 35-year-old bachelor girl named Judith Protas, the ad immediately drew hundreds of requests for copies. The greatest compliment came from Madison Avenue, where admen paid their respects by posting the Ohrbach's ad on their own bulletin boards. Said Walter Palmer, retired vice president of Manhattan's Batten, Barton, Durstine & Osborn: "A masterpiece...

Author: /time Magazine | Title: ADVERTISING: The Cat's Meow | 3/17/1958 | See Source »

...most popular man along Madison Avenue last week was a tough-talking executive named Edward T. Ragsdale, general manager of General Motors' Buick Motor Division. From morn till night, he was discussed, watched, wooed with every honeyed promise that resourceful admen could muster. Agencies besieged his Flint, Mich, office with telephone calls, then had their influential friends call, finally got their friends' friends to call. Reason for the furor: tucked away in Ragsdale's pocket was Buick's fat $24 million-a-year account, the industry's third largest automotive account (after Ford and Chevrolet...

Author: /time Magazine | Title: ADVERTISING: Better Woo Buick | 1/6/1958 | See Source »

...replace Gulf Oil's retiring Boss Sidney A. Swensrud. And when General Dynamics Chairman John J. Hopkins died, the man who moved in to tie the corporation's many divisions together was Frank Pace, 45, onetime U.S. Budget Director and Secretary of the Army. Even Madison Avenue admen, whose accounts were swimming back and forth like salmon, changed their lures. At year's end Ben C. Duffy, president of Batten, Barton, Durstine & Osborn and probably the best-liked man along Madison Avenue, decided to retire after a long illness. His heir: Charles H. Brower...

Author: /time Magazine | Title: Business: Business, Dec. 30, 1957 | 12/30/1957 | See Source »

Last week Kolynos was off the Grey list and Fatt was on the fire. On the very day that he wrote his memo, trim, slim Adman Fatt appeared on his first TV program, the third-degreeish Nightbeat, to support the view that admen really believe in their products. Fatt said he had used Grey-advertised Mennen Hair Creme and Chock Full O' Nuts coffee in his own home that very morning. What about Kolynos toothpaste? He had fallen down there, he conceded in a burst of confidence. Instead of Kolynos he had brushed with Crest, a Procter & Gamble product...

Author: /time Magazine | Title: ADVERTISING: Wherever We Are | 12/23/1957 | See Source »

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