Word: admen
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...family musicale has gone the way of family Bible-reading, but in its place are thousands of groups that give the weekend instrumentalist a chance to play anything from bop to Bartok. Madison Avenue admen get together to play igao's jazz, Menninger Foundation psychiatrists play Bach. In Chicago a group of Northwestern professors formed a combo called "The Academic Cats," and San Francisco Christmas shoppers are currently being assaulted by the excruciating street-corner sounds made by nine businessmen in "vaguely Franco-Prussian uniforms" who bill themselves as the "Guckenheimer Sour Kraut Band" ("We take out our animosities...
...liturgy of Madison Avenue, one of the sacred canons is that admen must sincerely believe in and use, at least in public, the products they plug. To avoid any heresy among his agency's 530 toilers, President Arthur Fatt of Grey Advertising Agency (26th ranking, with 1956 billings of $35 million) recently reminded them in a memo that Grey's "clients and their products" are "to be boosted round the clock, wherever we are, whatever we do." In case they missed the point, Fatt thoughtfully attached a checkoff shopping list of his clients' products, including Kolynos toothpaste...
Along Manhattan's Madison Avenue, where no one ups periscope without first checking with the research boys, admen were passing around the latest...
Television took a drubbing last week from one of its dearest friends: a TV adman. John P. Cunningham, head of Cunningham & Walsh, Inc., whose clients will funnel $20.8 million into TV this year, told 700 admen in Atlantic City that today's "pallid programing" is fast robbing even the best commercials of their power. Said he: "People will watch programs that bore them, but they tend to tune out their minds, which is bad for advertising...
...Girl Scout Age. This saloon McNulty celebrated and helped make famous -until it became blighted by literary admen: "Nobody goes there any more; it's too crowded." And, not far from Costello's, in the heartland of McNulty's world, half a block of stores has recently been razed to make room for the cleanly headquarters of the Girl Scouts of America, who will have no difficulty at all in identifying the trees. It is all very sad, but McNulty's work remains to lighten the loss. His art was as well-hidden and as obvious...