Word: admen
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...Madison Avenue knew exactly how Brower felt. It was like coming out of the trenches to blighty and peace on earth. Even as they panted after Revlon, the most dynamic cosmetic-maker in the U.S., veteran admen gulped their Gibsons nervously at the thought of also taking on Revlon's rambunctious President Charles Revson, 50, the most feared, cheered and jeered advertising client since the late George Washington Hill of American Tobacco fearlessly sent Lucky Strike green...
...Touch and Glow) adorn the faces of more U.S. women than those of any other maker. Its TV programs ($64,000 Question and $64,000 Challenge) have become contemporary Americana. But all the while Charlie Revson, who will spend $16 million on advertising this year, feuded bitterly with the admen and used nine separate agencies in 13 years. Few other advertisers can make that claim...
...agency (1956 billings: $194.5 million), Revson took the precaution of siphoning off part of his business to three smaller firms. But the big problems flowed into BBDO along with Revson. The biggest was the fact that Client Revson demanded top-quality advertising and simply worked too hard for the admen to keep up. The weary admen began agreeing with Revson's bad ideas as well as his good ones in order to crawl home to the wife and kiddies. His brand of rugged individualism overpowered those accustomed to the grey-flanneled politeness of modern, managerial-type clients...
...powerful TV networks will wage the strongest campaign against the pay system. So will their admen and the moviehouse operators, who stand to lose business. They argue that pay TV will drain the free networks of talent, penalize the majority in favor of the minority that would be able to pay for a better show. Cracked CBS President Frank Stanton: "Television could not long remain half free and half...
...their connection, if any, with the amount of cholesterol in the human bloodstream and the prevalence of heart attacks. Though nutritionists and the American Heart Association itself (see MEDICINE) consider a cause-and-effect relationship between fats and heart disease far from proved, scientific doubts are not staying the admen...