Word: admen
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...virulently antiunion views quickly antagonized labor and provoked Hoiles's first big fight right in his own shop. To cut costs, the News's Publisher E. Robert McDowell, a longtime Hoiles-man (and onetime printer), dropped the paper's staff-written business column, trimmed admen's commissions. Hoiles had agreed to honor the News's American Newspaper Guild contract with editorial and business office staffers, but employees had no hope of renewing the one-year contract,when it expired last February. Many longtime staffers quit and were replaced by nonunion newsmen from other Hoiles papers...
...December, when the government finally allowed newspapers to run as many pages as they wished, the biggest and strongest dailies could not give advertisers all the space they needed, thus, in effect, subsidizing smaller and weaker papers that had space to spare. With the end of newsprint restrictions. British admen, like their Madison Avenue cousins, began to concentrate their ads in dailies that give them either mass circulation, such as the Daily Express (circ. 4,042,334), or class circulation, e.g., the Daily Telegraph (1.075,565). Commercial TV had also lured advertisers from the smaller-circulation dailies...
...Native Art Form." The little jingle is now bigtime. Admen long ago realized that not since Young crossed the Rubicam has advertising found a more hypnotic pitch. In the 18 years since Pepsi-Cola hit the spot with a jazzy version of the English ballad John Peel, the singing commercial has become as entrenched in U.S. culture as the madrigal in the Italian Renaissance. Says Scott: "There's a definite challenge to writing jingles. To me, they've become as much a part of the American scene as any native art form." Says Columbia Records' spade-bearded...
...cars that rolled onto the hard sands of Daytona Beach last week for the eighth annual safety and performance trials of the National Association for Stock Car Auto Rating, Inc. were-as the admen promised-roomier, lower and more powerfully propelled than ever before. To some of the spectators who crowded the dunes and gabbled knowingly of racing cams and fuel injection and four-barrel carburetors, the competition was a sporting event. To auto-industry pitchmen, it was the beginning of a multimillion-dollar campaign designed to keep a performance-happy public popeyed and buying...
...since spread throughout industry. The advertising agency now has a Vice President in Charge of Brainstorming, whose major function is to hold about three brainstorm sessions a week, see to it that his charges sound off loud and clear. The panel of thinkers is made up of admen and (at nonconfidential sessions) outside guests and friends (including housewives). They sit around in a comfortable, yellow-painted (yellow is considered conducive to thought) brainstorm room furnished in homey knotty pine, have plenty of pads, pencils and cigarettes. Lunch is served, then the session begins. A central problem (how to cut down...