Word: admen
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Even TV's original plays showed an unaccustomed polish. The best was Alcoa Hour's presentation of Man on a Tiger, adapted from a short story by Adman David Levy. It was a plunge deep into the Madison Avenue jungle, where admen fight for accounts, TV comedians fight for prestige and the small fry of television fight for their very existence. Keenan Wynn was the comic whose ratings have begun to slip and Melvyn Douglas the account executive who had risen to a vice-presidency on the comic's back and now decides it is time...
...Railroader McGinnis, it was only the beginning of another bad week. While waiting for an overdue train to Manhattan, a group of Madison Avenue admen invented an essay contest on how New Haven commuters feel about the railroad. Prizes would be awarded to the Connecticut commuters who provide the best endings to such sentences as "When I arrived in my office a few minutes before lunch, my boss . . ." or "We're thinking of moving back to Long Island because . . ." First prize: $50. Consolation prize: a share of New Haven stock...
...question arose: Are auto horsepowers dangerously high? A good part of the uproar is mere exhaust rumble. Auto-industry engineers blame overzealous admen, who give the engines scorching nicknames ("Firedome," "Strato-Streak," "Blue-Flame") to promote the impression of jet-plane speeds and sell more cars in an ever tighter market. Sings an Oldsmobile ad: "Excitement rides with you when you ride a 'Rocket'/Free and fleet and vibrantly alive/For taking off, or taking a curve...
...industry this year passionately hopes to make such a verdict impossible. Millions of dollars-and thousands of individual careers-are at stake as the net works, film makers, admen and sponsors gamble seven nights a week to keep Americans glued to their 32 million TV sets. Like circus barkers pulling in a crowd, TV spokesmen shout about the wonders to come. They promise the finest opera, the best ballet, the most gripping drama, the newest movies, the funniest comedians and dozens on dozens of full-color, star-studded Spectaculars-a monster extravaganza planned to make U.S. living rooms jump with...
...while the triumphant networks lord it over admen and sponsors, a celluloid cloud looms threateningly in the West. If TV's entertainment remains mostly live, Manhattan will be its source and Broad way its inspiration. Should TV go to film, the bulk of the industry will shift to Hollywood-as radio did before it. Some pessimists see the day not far off when 70% of TV shows will be movies (currently, about 35% is filmed...