Word: admen
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...this era of the entrepreneur, nearly everyone and his brother are thinking big. But Charles and Maurice Saatchi, London's most successful admen, are thinking gargantuan. These brothers always have. Maurice, 41, once likened his ambition to a giant iron flywheel that almost no one could stop. For his part, Charles, 42, has "an insatiable desire to own and dominate everything," according to a former colleague. Their attitude gets results. The advertising agency that the brothers started in 1970 has mushroomed into the largest in Europe...
...small change in stature. Feminism for him doesn't mean that women have broken a little loose of the social straitjacket that once forbade them to call a man on the phone; initiate a choice of sexual partners rather than accept what circumstance deals them; or deviate from the admen's norm in clothing, speech and thought. No, the world since women's lib has become a terrifying jungle for nice guys who never did anyone any harm; nowadays they can't even watch television without fearing that the Amazons will burst in, hunting hapless creatures to bend to their...
...with. One day Scott Fitzgeraid noticed him at a Gatsby-like Long Island party; the next, he was sitting in with a black jazz band at a Chicago speakeasy. Soon enough, Presidents and prizefighters, pundits and publishers were seeking him out. And where they led, the newspapers, the admen, Hollywood and all the other hustlers followed...
Like spending, negative campaigning this year reached heights not experienced in a long time. "It was the worst I've seen in 18 years in politics," says Tony Coelho, chairman of the Democratic congressional campaign committee. One reason is that candidates have more money to hire consultants and admen who will search out, or if necessary invent, flaws in an opponent's record and then craft ads that will magnify and distort them...
...Some admen are talking of drawing up a voluntary code to define limits beyond which agencies should not go in creating political commercials. But politicians with money to spend will always be able to find agencies that will craft noxious ads, and they will be tempted to buy such ads as long as they think nastiness may succeed. Says California's Hart: "Depending on your view of human nature, you aim for a voter's baser instincts or his hopes and aspirations. These days, you find that fewer and fewer people respond to positive messages." Coelho voices hope...