Word: admen
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...opinions of "celebrities" as news. the false expertise of the celebrity testimonial has a powerful influence on the public. For example, a current dustcloth advertisement offers recommendations, in part, from two playwrights wives, two female television personalities, and the wife of a Vermont senator. Such testimonials entice buyers: admen don't spend funds for nothing. Just why praise from this clump of wives should be the gospel of the casual dustcloth-needing shopper I do not know. Nor do I know why the testimonial of a physicist, even a Nobel Prize physicist, on juridical subjects deserves news column space...
...believe your ears . . . Brand-new famous-name sewing machines . . . for the fantastic price of only $18 . . . Call now!" Over the air from many another radio and TV station around the U.S., other excited announcers offered similar "bargains"-which almost always turned out to be fakes. To admen and reputable retailers, this popular form of electronic huckstering is known as "bait advertising." Says Denver's Better Business Bureau Director Dan Bell: "The greatest single cause of consumer distrust of advertising today is the widespread use of bait tactics . . . It has been termed a national scandal in business...
...have largely been replaced by the Venezuelans they trained). In the cities the American musiús (Venezuelan slang for any foreigner, from monsieur) range from topflight oil-company executives and managers of U.S.-owned factories or assembly plants (cars, tires, chemicals, etc.) through a wide spectrum of salesmen, admen and promoters to some all-purpose operators that the others call "export bums." U.S. and other foreign companies have contributed heavily to Caracas' great private building boom, but the government splurge of public works is more than twice as big. The Centre Simon Bolivar, a complex of twin...
Roberts, who was backed up by testimony from Star executives and outside admen, testified that the combination ad rate, by which advertisers are forced to take space in both the Star and Times, and cannot buy an ad in one alone, was already in force when he came to the Star in 1909. Actually, said he, both the papers are published as two editions of the same daily. The Star and Times operate out of the same plant and use the same mechanical staffs. It is perfectly reasonable, he suggested, that ad contracts with the papers should cover their round...
Last week in Kansas City's U.S. District Court, the Government finished putting on the stand 90 witnesses, including admen, former Star staffers, local advertisers and other publishers, to try to prove that the Star had been "monopolizing interstate trade and commerce in the dissemination of news and advertising...