Word: admen
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...tough problem. The most intriguing offers seemed to come from partisans of the University of California at Berkeley. Did Ronnie want to be a writer? All right-someone at Berkeley promised him a job as sportswriter on the Berkeley Gazette. Was he interested in advertising? Fine. Alumni among the admen would be glad to get Ronnie a job in an agency. And for more immediate pin-money needs, Berkeley offered the maximum student grants-in-aid and top priority for writing jobs at the university's proposed million-dollar TV station. Along with everything else, of course, he would...
...likely to spend more of his salary on high-priced goods than a white man, partly because it gives him prestige before his friends. A tobacco company aimed an ad campaign at the Negro market and, taking into account his lower income, featured its 10? brand. The campaign flopped. Admen found the Negroes resented the implication of economic inferiority, had gone right on buying their favorite top-quality brands...
...cigarettes were as irritating as cigarette commercials, the nation might turn to chewing tobacco. Last week the advertising and sales weekly Tide polled 2,200 advertising executives for their opinions on TV plugs. Of 100 commercials listed, the seven most objectionable, agreed the admen, were cigarette spiels. Typical comments...
After quietly circulating two trial issues to admen, topflight sport figures, and others, TIME Inc. this week officially announced a new weekly magazine "to report and illustrate the wonderful world of sport." The first issue of the 25? ($7.50 a year), TIME-size weekly is planned for the second Friday in August, will come out every Friday thereafter. TIME Inc. is bringing out the first national sport-magazine weekly because of the new emphasis in American life on leisure-time activity and sports...
...ADMEN are cutting down on their smoking. Tide, advertising trade magazine, polled 2,200 U.S. advertising and marketing executives, found that of 1,466 who smoke, 35% have switched to filter-tip cigarettes within the last year, 28% have cut down on their smoking, and 23% have stopped smoking altogether...