Word: admen
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Teenagers, versed in the lingo of bop, understood: the commercials were simply a hip method of recruiting for the Colorado Air National Guard, dreamed up by two enterprising admen. Sam Arnold and John McCall, who handle the Colorado Air Guard account. Arnold and McCall were discouraged at the dismal results of the recruiting disks they were getting from the Pentagon, decided they needed a new. pitch. Then they heard a record by Jive Spieler Jazzbo Collins (TIME, Sept. 14). Suddenly they were real gone...
...population has grown, it has shifted from the cities to the suburbs. In Chicago last week, Sears, Roebuck's Retail Sales Manager Clarence C. Choyce told an admen's convention just how big the shift has been, and what it means in terms of changing markets. A few Choyce words...
Some other last-minute rescues by admen...
...prizes, including some 300 autos, and a handful of life annuities of $1,000 to $1,200 a year. Right now, P. & G.'s Camay is running a $50,000 contest to get new customers ("I like new Camay with Cold Cream because . . ."). But McElroy's admen think the days of contests are numbered, since prizes nowadays have to be tremendous to raise much interest...
...their grandiose advertising claims, the soapmakers are often in trouble with the Federal Trade Commission. P. & G. admen have a simple explanation for the free-handed promises: "Have you ever listened to women talk? They never say, 'That's a nice hat.' They say, That's absolutely the cutest hat I've ever seen.' Women talk in hyperbole. So that's the way we've got to talk to them. It's the only language they understand." Nevertheless, P. & G. has had to stop claiming curative powers for its shampoos, that...