Word: admen
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Miss Warren called Manhattan's J. Walter Thompson Co. to tell them the news and ask them to cancel the ad. Reaching for a dram of old popskull, the admen said it was impossible. The pages in the magazines in which it was running had gone to press, and the ad could not be killed. As it blossomed out in magazines this week, Miss Warren took everything in the proper spirit. Said she: "I'm still going to go right on using Pond...
Last week Borden admen decided that Elsie had done her job. Having made the Borden name a household word, she will be moved into the back of the admen's stable. In ads henceforth, Elsie, her husband Elmer, daughter Beulah and son Beauregard will play second fiddle to Borden's 210 consumer products. But Elsie will stay on as Borden's trademark, all dolled up in a new garland of daisies...
...from charges that the show "set back the education of retarded children by ten years," to complaints about "unpleasant realism." One critic demanded that CBS send a kinescope to New York's Governor Dewey as Exhibit A in an argument for TV censorship. Nor were network executives and admen comforted by the fact that they got as many compliments as brickbats. In the complex world of commercial television, one boo means far more than 100 bravos, because it may represent someone who is so mad he'll refuse to buy the sponsor's product...
Sound-Off Time (Sun. 7 p.m., NBCTV) alternates three comics (Bob Hope, Jerry Lester, Fred Allen) and one dramatic show (Dragnet) each month. So far, Hope has been noisily funny; Lester, noisily unfunny; and Fred Allen still baffled by the new medium. Allen made his usual acid jokes about admen and television, presided over three skits that didn't quite come off, gloomily croaked a singing commercial for Sponsor Chesterfield, but was unable to approach the comedy highs he reached on radio...
Whenever someone asks him why he switched from advertising to painting, he just says, "Because I like it." It is fellows like Flannery who keep admen feeling wistful...