Word: admen
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...city admen, in their wistful moments, sometimes talk of giving up the chase for cigarette accounts, moving deep into the country, and dividing their time between gentleman farming and "self-expression...
...children, and owns his own home (75%). He owns twice as many cars as the average American, and makes almost four times as much money (median income: $11,900). After 25 years, the favorite profession is the law (14%); the next is teaching (8%). Teachers make the least money; admen and manufacturers (2% and 9% respectively) make the most. There are men in the class who can do almost anything, says the class report, except "dig ditches, run an elevator, operate a lathe . . . repair a television set, press clothes, cobble a worn pair of shoes, or hoe the corn...
Slides & Flaps. TV commercials started, timidly enough, with an announcer borrowed from radio reading a sales message into a microphone. Quickly gaining assurance, admen branched out with visual demonstrations, optical slides, flap cards - selling methods that are still used, particularly on daytime TV. Then came the filmmakers, bringing with them animated cartoons by Walt Disney alumni, products that marched, skipped and jumped, filmed dramas cast with professional actors whose job it was to sell soap, automobiles, hand lotions and floor coverings...
...admiring admen agree that Lucky Strike has come back with a stellar replacement: a repertory company of 23 people dedicated to making "live" commercials for Lucky Strike TV shows three times a week. Complete with singers, dancers (they have their own choreographer) and, often, a full orchestra, the stock company endlessly plugs Lucky Strikes with all the verve of a musical comedy...
...Since admen are as follow-the-leader on TV as they have always been in radio, many other TV commercials are likely to assume a musical comedy format. But, sooner or later, something different will come along. As one ecstatic adman put it, with unconscious irony: "Why, we haven't even scratched the surface of what we can do to please the public...