Word: admen
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Advice to Advertisers "It is very common in our society to dislike advertising." With this blunt observation, Chicago's Social Research, Inc. last week sent its admen subscribers a comprehensive survey of TV commercials which seemed to say that television was making no progress at all in changing the public attitude...
...dictionary and at least 80 songs have been written with that title." The slogan was used on place cards called "Happy-Go-Luckies" in the early 1930s and on a few posters in 1937. But American did not plug it hard, for a reason baffling to non-admen: American simply did not think it was very good. Nevertheless, for years the company has received scores of letters* a month suggesting it. American Tobacco has finally decided to use the "Be Happy-Go Lucky" slogan because it has just the right tone to "catch the cheerful spirit in today...
Endorsers. To back his plan, he brought along enough distinguished endorsers to make other admen ulcerous with envy. David Sarnoff, board chairman of the Radio Corporation of America, thought the Iron Curtain countries could be ringed with U.S. transmitters at a cost of about $200 million. Lieut. General Walter Bedell Smith, onetime U.S. ambassador to Moscow, guaranteed that Russian satellites would be a "most fertile field," with some 4,000,000 Soviet radios also within reach, and an average of seven listeners to each set. Russia's frenzied efforts to jam Voice of America broadcasts, he added, were proof...
Every chance he gets, Secretary of Commerce Charles Sawyer tries to persuade the Administration to take the heat off business. Last week, Charlie Sawyer told nearly 700 admen at White Sulphur Springs that they could help the cooling-off process. The way to do it, said the Secretary of Commerce, was for business to win back the political power which it has lost...
...Salesman. Whatever he represents to his vast audience, Godfrey is a mile-high stack of blue chips to CBS, to his sponsors and to their advertising agencies. Though admen may wince at a typical Godfrey commercial (plugging a shampoo made of eggs and milk, he cracked: "And if your hair is clean, it makes a fine omelet"), they admit he makes products move...