Word: admen
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...judged this movie unfairly. Not that it's my fault; the blame goes to the admen, who know that the best way to get a large audience is to put large breasts on the poster. So Fine has more to show for itself than just the T&A it advertises. What it reveals is not so much skin as careful thought, a clear concept, and even some...
What most interests marketing people and admen about the baby-boom adults, though, is the collective size of their paychecks. In 1970 the mean annual income for a 25-to 34-year-old was $6,828. By 1980 that had almost doubled, to $13,201, or a nationwide total of $424 billion. By 1990 it could reach $1.2 trillion, equal to about half the entire U.S. gross national product last year...
...toot goes on. In some of the better Madison Avenue offices, admen offer clients coke instead of martinis. Says one New York advertising executive: "About 75% of all the bright young Turks in the advertising business use some regularly, some occasionally, but they all use it. Spill out a couple of grams of that white stuff on the table and everyone knows where you're coming from...
Evidently, sex sells. Puritan Fashions reports that sales of Klein jeans have risen so far this year to $110 million, up from $65 million in 1979. The company predicts that its fancy denims will bring in $200 million next year. But some admen fear that too much suggestive promotion may boomerang on the products being sold...
...strongest sign of the new acceptance of male cosmetics is the surge in male facials. At Georgette Klinger's mirror-and-chrome emporium on Manhattan's Madison Avenue, men now account for 20% of business. All day long a stream of admen, lawyers and bankers settle back in plush barber chairs to have their faces anointed and cleansed with an exotic array of creams, masks and steam baths...