Word: admen
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...Journal was not alone in feeling a sinking sensation. The Audit Bureau of Circulation, the admen's statistical bible, showed that the Saturday Evening Post and McCall's had also fallen below their circulation bases for brief periods during last spring's newsstand slump...
Raised Voices. There was no doubt that competition for the readers' small change and advertisers' dollars was getting stiffen One symptom was a rash of big ads in Manhattan dailies, not so much to sell millions of newspaper readers as to impress a thousand or so admen now making up 1949 budgets...
...biggest U.S. women's magazine has; a slogan that hangs over advertisers' heads, like a poised rolling pin: Never underestimate the power of a woman. This week., to prove that admen don't, the October Ladies' Home Journal carried a staggering; $2,677,260 worth of ads on its 278 pages., more than any magazine had ever crammed, into a single issue. It was no one-shot freak; the Journal was breaking its own record, and next month will do even better, having just raised its ad rates...
...documentary newspaper, the Times prints more news (165 to 185 columns a night) than any other paper; it is one daily where the editors, not the admen, determine the size of the paper each day. "We get a million words a day in here," said a Times executive. "Not counting what is duplicated, we have around 600 columns of news to trim down. The editing has to be for length and for accuracy; we can't stop to rewrite many stories." Readability, he added, "is a problem we still have to solve...
Dewey had a powerful, well-financed organization working in Oregon. It crammed newspapers with Dewey ads, saturated the air with radio announcements, put the Dewey message on some 150 billboards. Stassen put two admen to work figuring the cost of the advertising; they estimated it at $140,000. Stassen charged that Dewey spent a quarter of a million on the Oregon campaign. Dewey said it was only a "tiny fraction" of that...