Word: admen
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Television's swift growth had caught many advertising men with their charts down. Last week, at the annual convention of the American Association of Advertising Agencies at Virginia Beach, Va., admen took a long look at television and found it still full of the terrors of the unknown...
Young & Rubicam's research chief, Peter Langhoff, told the admen they had better find out, in a hurry. In six months, said he, the number of advertisers using television had grown from 89 to 211 (still far below the 1,150 national advertisers using radio). The television audience had grown to more than 1,000,000 (still 60% concentrated in the New York area). Furthermore, television programs, bad as they often are, had proved that they could shoulder radio aside...
Commercials for television are causing deep furrows in admen's brows. The perfect solution, advertising experts have decided, would be an overpowering combination of eye-catcher (four roses in a hunk of ice) and ear-filler ("Pepsi-Cola hits the spot...
...techniques are still varied and far from smooth. Some telecommercials are as outdated as the nickelodeon's between reel slides: static, leering mink-coat models or unwinking concentration on a bar of soap. Some are working along promising lines: most admen admire Lucky Strike's cartoons and its battalion of animated, marching cigarettes...
...morning of the third day, Luckman faced the 26-member Citizens Food Committee. This was the meeting at which he would sell his program. The admen's ideas were propped against the walls...