Word: admen
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Patterson had left behind him a high-ranking team of admen, business managers and circulation wizards. But he took with him the unique editorial talents that had made his paper the most successful and the most disliked tabloid in the country. Keeping its diverse, perverse personality alive was now squarely up to Clarke...
...same sort of thing for Columbia Recording Corp.'s Dinah Shore. Then several of its geniuses remembered the old song. It was a natch. Lyric writers changed the first line to 'Who will buy my ultra violets?" and substituted "fall" for "spring." Dinah Shore recorded it. Admen hastily readied a $100,000 campaign for Dinah which mentioned Revlon and a $500,000 campaign for Revlon which mentioned Dinah. Copywriters rose to inspired heights: 'Words can but weakly designate [the color] as 'an unearthly violet fired with rubies! . . .' Never before-perhaps never again-such a color...
...advertising business, it is not news when dog eats dog. But last week admen were watching a seven-week-old pup who had just taken a $3.5 million bite out of one of the biggest mastiffs in the business. The aggressive young pup was the Manhattan firm of Sullivan, Stauffer, Colwell & Bayles, Inc. Its chief victim: Ruthrauff & Ryan, Inc., sixth largest ad agency ($32 million a year in accounts...
Lessons Learned. Admen gossiped that the exodus was at least partly the result of personal differences between those who quit and R.&R.'s President Barry Ryan, who inherited his job from his father, Founder Frederick Behrens Ryan Sr. The founders of S.S.C.&B. denied the rumors, but they promptly adopted a rule against hiring a relative of any member of their new firm...
...last week, S.S.C.&B had signed up accounts totaling more than $5 million, announced that it would take on only one more client this year. Admen wondered who the new client would be. Into S.S.C.&B. this week went another R.&R. vice president, 38-year-old William Spire. His job at R.&R.: account executive for the $3 million account of the American Tobacco Co. (Pall Mall, Lucky Strike...