Word: admen
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...After six years of research in straight and crooked reasoning, Dr. Reilly declared that the Institute had achieved a formula for Straight Thinking in Business. In Manhattan's Biltmore Hotel at 7 a. m. one morning last week, the Institute sprang Lesson No. 1 on 60 students, mostly admen of the questing, high-pressure type with whom Dale Carnegie's courses were popular. Dr. Reilly called the First Annual Straight Thinking Breakfast a "mental showerbath." As the pupils nodded over grapefruit, cereal, ham & eggs, coffee (price: $10), he revealed his formula: "1) Separate facts from opinions and look...
...special morning performance before a group of Baltimore businessmen who were guests of the Sun management. Before the show they heard an ode composed for the occasion by the Sun's Poet Folger McKinsey ("The Bentztown Bard"). Baltimore buzzed with talk at this stunt and local admen took the hint to increase space in the Sunpapers, as Baltimoreans have always called the two sheets. Mr. Black was drowned in 1930, slipping from the taffrail of his yacht Sabalo off the Jersey coast...
...Walter Thompson advertising agency launched its star account, Standard Brands, on a new radio venture. The Chase & Sanborn (coffee) division of Standard Brands had scored heavily on the air with Major Bowes and his amateurs. Then Walter P. Chrysler bought the Major away, at a time when many admen thought his peak of popularity was passed (TIME, June 22). It was up to the Thompson agency to top radio's top show in a year when novelty and unusual program ideas were being demanded in no uncertain terms by broadcast sponsors. The agency's answer was a program...
...Business and Show Business will thus beget a lively brood of ck ,vns and crooners, ingenues and instrumentalists, mimes and maestros who serve as U. S. Industry's most spectacular sales crew. It had taken a summer of wangling and finegling between talent agents, time salesmen, admen and sponsors to line up the 1936-37 radio'season, which by last week manifested the following high spots...
...Most significant aspect of last week's round-up of radio listings was the increasing tendency of some of the biggest and smartest U. S. advertisers to get their glamour this season at the nation's glamour headquarters: Hollywood. As evidence of Radio's Hollywood trend, admen pointed to a dozen important programs scheduled to be regularly broadcast from the cinema capital this season, in comparison with last season's four or five. With Radio thus definitely established in Hollywood, cinemactors gazed bug-eyed with joy at Variety's report that "[Radio] salaries...