Word: admit
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Dates: during 1990-1999
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...Granthams say they can't divulge what products they're testing now. They do admit they helped McDonald's with its Big Xtra burger campaign (the Whopperlike 4.5-oz. lettuce-and-tomato burger debuted in Des Moines in January and is being tested in 10% of the chain's U.S. restaurants), and they had a role in Pepsi's decision to change the color scheme on its cans...
...idea, well, it began with a man. Stephen Arterburn, who owns 10% of New Life Clinics and is paid a salary of $160,000 plus stock options, had offered a program of New Life seminars, which failed dismally. "Those were seminars where you had to admit you had a problem before you came," he says. "I thought we could reach more people if we could ask, What can we do for you?" That psychotherapy-under-another-name worked, and the movement collected a roster of upbeat dispensers of inspiration, such as Sheila Walsh, author of Never Give...
...thing, Japan's has never been a culture that made it easy to admit defeat. This year, in despair over malfeasance investigations and bankruptcies, more than a dozen prominent bureaucrats and businessmen have committed suicide. More important, the changes being discussed go far beyond dropping lifetime employment and closing the doors on a bunch of banks. Critics are calling for a complete overhaul of the much celebrated education system and drastic new environmental regulations, not to mention a reassessment of how Japan will deal with its biggest future headache: the world's most rapidly aging society...
MOSCOW: Mir, Russia's overworked and underfinanced space station, may be landing near you soon. Russian space officials, desperately short on cash, admit that they may have to pull the plug (this time deliberately) on the station as early as this year. "If we don't get the funding soon," says one of Mir's handlers, "who knows when and how we'll have to bring the station down?" Officials insist that there is no cause for alarm. "We can manage the initial descent," says space-agency spokesman Anatoly Tkachyov, describing a plan to drop the station gradually into descending...
...overgrown boys, designed to appeal to the undergrown boys who are this movie's prime audience. The roughnecks immediately start squabbling with the fly-right NASA nerds--representing responsible, clueless adulthood--who must hurriedly train them for space flight, deliver them to their target on time and admit in the end that obstreperous irresponsibility has its uses. Stupid as this may sound, there's some fun in this conflict--maybe more than the tympanum-rupturing music and effects track allows you to hear...