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...dependence on brand-name products and explains our nearly irresistible urge to use what we buy to broadcast our identities. Marketers spend millions, Walker says, to attach a story to every object they sell. "If a product is successfully tied to an idea, branding persuades people--whether they admit it to pollsters or even fully understand it themselves--to consume the idea by consuming the product," he writes. "A potent brand becomes a form of identity in shorthand...

Author: /time Magazine | Title: Business Books | 5/22/2008 | See Source »

...varied mountainous terrain in which to train and prepare for war. But Israel and America have few options. They can't isolate Lebanon like the Hamas-controlled Gaza strip, and the last two Israeli invasions of Lebanon were disasters. Like the American-backed government, they may have to admit defeat in Lebanon...

Author: /time Magazine | Title: Lebanon Agreement Buoys Hizballah | 5/21/2008 | See Source »

...because he doesn't see the act of what he's doing as that of being gay. Most times he is the penetrator or he's the receiver in oral sex. So he doesn't see himself as being gay. If you ask him, he would never admit to being...

Author: /time Magazine | Title: Guess Who's Gay in Hip-Hop | 5/15/2008 | See Source »

Though they may not always like to admit it, Americans have known for centuries that sometimes the best way to get a good picture of the U.S. is to see it through foreign eyes. Alexis de Tocqueville did a dead-on reading of the place. So did Charles Dickens. And Borat. Though he's neither French, British nor particularly funny, Robert Frank fits into that illustrious company. He was just 23 when he emigrated to the U.S. from Switzerland in 1947. After spending a couple of years as a fashion photographer in New York City, he returned to Europe...

Author: /time Magazine | Title: Two Reissued Photography Books Reconsidered | 5/15/2008 | See Source »

...blame the Burmese military junta for Cyclone Nargis either. But you can blame it for seizing aid shipments and refusing to admit aid workers. Nargis exposed the horrors of Burma--not only for the cyclone's victims but also for the survivors, whose lives are imperiled by the junta's inaction and who will still be stuck there after the world loses interest. It's a reminder of Lord Charles Bowen's take on the Book of Matthew...

Author: /time Magazine | Title: Eye of the Storm. | 5/15/2008 | See Source »

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