Word: adolph
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...flickery days of the nickelodeon, a little (5 ft. 5 in.) Hungarian immigrant named Adolph Zukor decided that the way to lure customers into his second-floor emporium in Manhattan was to give them a thrill. Zukor installed a glass stairway under which a waterfall tumbled down over electric lights. It was the movies' first lesson in spectacular salesmanship, and it was Zukor's key to success...
...hundreds of theaters; he imported Sarah Bernhardt's film. Queen Elizabeth, and made an unheard-of profit of $20,000. Then he began plugging away at moviemaking, hiring famous stage stars to act before the cameras. His movie company, Famous Players, later became Paramount Pictures Corp., and Adolph Zukor became one of Hollywood's first tycoons. For the past 15 years, as chairman of the board, he has been content to spend most of his time in Paramount's Manhattan offices. But last week he was the toast of filmdom...
Climaxing "Adolph Zukor Day" was a $75,000 dinner for 1,000-odd guests at Hollywood's Palladium. Songstress Rosemary Clooney sang (a microphone concealed in the bosom of her dress) Happy Birthday to You; William (Hopalong Cassidy) Boyd rode into the ballroom astride Topper to shout "Happy Birthday, Mr. Zukor!"; Oldtimer Mary Pickford made a teary speech and Oldtimer Mae Murray did a scampering dance...
...Adolph Samborski, director of Intramural Athletics, today will settle Eliot's disputed 5 to 2 hockey victory over Winthrop last Friday. Eliot scored four times with an Eliot man officiating before the regular referee appeared. Yesterday Leverett took a 1 to 0 forfeit victory over Lowell...
...Aspinwall was re-elected over Republican State Senator Howard Shults, 39,676 votes to 39,647-a majority of exactly 29. Current breakdown of the new House: Republicans, 221; Democrats, 212; Independent, 1; one seat vacant (since the death, two days after Election Day, of Illinois' Democrat Adolph J. Sabath-TIME...