Word: adopters
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Dates: during 1990-1999
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IMAGE BUILDERS The third tier contains the most companies, and they number in the hundreds, and possibly thousands, of firms. This is the level of pure-cause marketing, where a company is apt to adopt a cause as a way to brighten its own corporate image. For example, insurance giant Prudential, battered by years of negative publicity surrounding its agents' sales practices, last year began sponsoring a national youth-volunteerism campaign. Spokesman Robert DeFillippo acknowledges that the campaign is helping rebuild Prudential's image. But "you can't tie them directly," he says. "We're 120 years old and have...
...because women can have babies past their prime, just like men, does it mean they should abuse the privilege, just like men? Why not adopt an older child? Isn't having a baby so late selfish--especially if both are codgers--robbing a child of parents who can toss a ball and chaperone the camping trip...
Jews must adopt a different approach to the increasing reality of intermarriage. We must become much more welcoming of the non-Jewish spouse. Refusal to permit intermarriage has failed as a deterrent mechanism. We must try another way. If a non-Jew wants to marry a Jew and is prepared to have a rabbi participate in the ceremony, a rabbi should be willing to lend his or her Jewish participation to so important an event. In every way, Jews must become more welcoming of anyone who wants to be part of our heritage...
...changes in eating habits called for in the DASH diet are simple, but that does not necessarily make them easy to adopt. For one thing, you need to eat eight to 10 servings of fruits and vegetables each day--about twice the amount that most Americans consume. "It was definitely a challenge," says study participant Carol Long, 45, a systems analyst from Boston. "But it was worth it." Long, whose mother and grandfather both suffered strokes, saw her blood pressure drop 10%. "Now I eat fruits and vegetables all the time," she says. "And I'm trying...
...founded the Native American studies program, and Erdrich, also part Native American, was a student and later a writer-in-residence. While Erdrich won praise for her fiction, Dorris' most recognized achievement was his 1989 nonfiction book The Broken Cord. In it Dorris describes how, at age 26, he adopted a three-year-old Sioux boy, becoming one of the first single men in America to legally adopt a child. The child, Abel, had a constellation of mental and physical disabilities caused by the fact that his mother drank heavily during her pregnancy. Part memoir, part medical investigation into fetal...