Word: adopters
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Dates: during 1990-1999
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...cyberspace. Unlike traditional e-tailers, who can control the consumer's experience, eBay is almost completely dependent on how users interact. "We really have to encourage our customers to treat each other well," Omidyar says. "You can't tell people to do that. You have to encourage them to adopt a certain set of values...
...group then began holding rallies on the steps of Widener Library, calling for Harvard to adopt a policy of full disclosure, requiring its licensees to release the names and locations of its factories...
...Corps collect toys and other gifts for impoverished kids. Linda Sanders, who says all the support from across the nation "has restored my faith in humanity," has written 1,700 thank-you cards, but she's worried she's missed some people. Next fall the Mausers plan to adopt a baby girl from China...
Rather than brave the holiday-shopping frenzy in search of wool socks and Pokemon paraphernalia, Linda Micke of Daly City, Calif., simply adopts animals from the San Francisco Zoo in her relatives' names. More than 130 zoos nationwide have adopt-an-animal programs, with average yearly adoption fees of $48. The money goes toward the care of the zoo's animals, and "zoo parents" usually receive an adoption packet that includes a photograph of--and facts about--the adopted animal. The gift is tax deductible too. "I'm no dummy," Micke says with a laugh. "I don't throw away...
...ADOPT-AN-ANIMAL To benefit a beast in San Francisco, call 800-264-6600 or make contact online at www.sfzoo.org/adopt.html Or call your local zoo to see if it has a similar program...