Word: adriano
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...zanne; the Jafet family (iron) has come through with a Tintoretto, a Renoir and a Gobelin tapestry; Bank President (and former Ambassador to the U.S.) Walther Moreira Salles is donor of a Picasso, a Degas and a Modigliani; Sugar Magnate Fulvio Morganti is down for a Utrillo; Financier Adriano Seabra gave a Titian. In all, persuasive Chato has roped in 381 donors, including nine banks, 38 industrial companies and Sao Paulo's Jockey Club...
...pled suit analyzed Italy's current and long-range troubles. "The real problem," he said, "lies in the decadence of the ruling class - both in politics and business . . . This class no longer has the energy or the intelligence to cope with the situation." The speaker was Adriano Olivetti, boss of Italy's big Olivetti company, makers of everything from typewriters to machine tools, with a worldwide business of more than $30 million a year...
...Adriano Olivetti is one of Italy's most successful businessmen. When he took over the business from his father in 1932, Olivetti had 1,200 employees and one plant. Now, from his main office at Ivrea, 29 miles from Turin, Adriano Olivetti heads a company with 11,000 workers, six manufacturing plants (four in Italy, one each in Spain and Scotland). His products, used in dozens of countries, are so handsomely designed that they have been displayed at Manhattan's Museum of Modern Art. In 1953, Olivetti machines earned Italy more dollars ($2,400,000 ) than any other...
...abolish the "visionary" outlook of his old magazine, give as many as 150,000 readers (first printing: 82,000) solid information about international politics and business. The first issue has such articles as the "last message to the West" from Berlin's late Mayor Reuter, Italian Industrialist Adriano Olivetti's explanation of "How U.S. Aid Boomeranged in Italy," and regular departments on investment abroad, the United Nations, "What's Ahead," etc. The first issue of the new magazine was warmly greeted by the internationally minded Christian Science Monitor. Said the Monitor: World "promises to be world-minded...
...Rome's Teatro Adriano, where Mussolini used to hold Blackshirt rallies, Italian Communists gathered last week for a long-delayed seventh national party congress. Peace-Red style-was the battle cry of 748 delegates and more than 1,000 special guests...