Word: ads
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Dates: during 1950-1959
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...green benches lining Central Avenue are crowded with retired authorities from every imaginable-field, all vigilant to catch the Times in error. Running a filler item on annual steel production in the U.S., the Times misquoted a single digit; five readers called in triumphantly with the correction. When an ad erroneously quoted a can of tuna at 7? instead of 17?, penny-watching pensioners bought 6,960 cans in six hours; the store billed the Times $696 for the mistake...
...pair of offbeat West Coast admen named Joseph Weiner, 43, and Howard Gossage, 42, who have floated to prominence clinging to champagne bottles, beer kegs, brandy snifters and, of course, fifths of Irish. In the process they have broken almost every advertising rule in the book. Their ads are casually illustrated, almost never done in color, and they can pussyfoot around a subject so quietly that the reader sometimes has trouble telling what the ad is about. What they do have is fun, an aged-in-the-wood humor that tickles readers and rings up billings...
What was intensely irritating about the show was its phony air of spontaneity, with every delighted squeal ("Darling, I haven't seen you in ages'') and every "ad-lib"' joke carefully put down beforehand by veteran Radio-TV Writer Goodman Ace and a staff of three. Typical of the show's calculated coyness was the time Tallulah Bankhead (whose parody of herself is becoming increasingly pathetic) started to tell a joke about some Texans in Paris, only to be cut off by a commercial. Writer-Producer Ace promises that on successive shows a guest will...
...popular U.S. magazine, the young Colombian spied an ad that roused his dreams. The American correspondence school promised a radio and electronics course, equipment to study with. To raise tuition, the boy's father sold the family house. Off went his precious pesos-and the school was never heard from. In Bogotá, the U.S. consul nodded wearily as the victims denounced the "wicked and harmful" deception...
...went on to observe that a standing committee can discuss general educational problems with the CEP, whereas the present ad hoc committees are limited to a study of one specific issue...