Word: ads
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Dates: during 1980-1989
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Kraft made a lot of its customers ecstatic last week, then made them furious. In the company's Ready to Roll contest in Chicago and Houston, readers matched game pieces in a newspaper ad with ones on specially marked packages of cheese. Only a few were supposed to match, but a printing error produced millions of potential winners. Worse, hundreds of people thought they had won the grand prize: a $17,000 Dodge Caravan. In response to customer complaints, the food giant offered a compromise: $250 in cash for winners of the van, lesser amounts for the other winners...
...Costners were no kind of show-biz family. "I always figured that people on the screen were intended to be there" Costner says. "Acting was something other people did." Then, in the middle of a boring accounting class for his business major in college, he saw an ad for a production of Rumpelstiltskin. "The moment I decided to be an actor, I never looked back. I never breathed an easier breath. I relaxed. Then all I had to do was learn...
...reaction of advertisers and broadcasters to Nielsen's new meter has been generally positive. With $25 billion in annual ad revenue at stake, the industry has an interest in accurate audience measurements. The one uncertainty, assuming the system works, is how viewers would react to the presence of a camera-like device in their homes. Nielsen officials take pains to point out that the machine would not transmit pictures -- only data about who is watching what...
...AHEAD IN ADVERTISING. While plotting a sales campaign for a new pimple cream, a British ad exec develops a bizarre ailment: a boil on the neck that has a mouth of its own and talks back with a vengeance. With black humor and a weird, Kafkaesque sensibility, director Bruce Robinson delivers a biting satire of Thatcherite society...
Many students called the proposal racist, saying it was designed to exclude minority students from ad hoc committees...